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Cell C

Cell C

Parent Company: Blue Label Telecoms

Brand Value: $571 million

Headquarter City: Johannesburg

Year on Year Change: -20%

Industry: Telecom Providers

Year Formed: 2001

Cell C is the third-largest cell phone provider in South Africa after Vodacom and MTN. A newer entrant in the market, it has consistently tried to offer lower prices than its competitors and unlimited mobile voice, data, and entertainment services. In early 2019, Cell C and MTN signed a cooperative agreement giving Cell C subscribers roaming access to the MTN 3G and 4G networks, positioning it to more effectively compete with Vodacom.