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Chanel

Chanel

Company: Chanel SA

Brand value: US$13,394 million

Headquarter city: Paris

Industry: Luxury

Year formed: 1910

Chanel is a classic French luxury brand with a range spanning high-end fashion, fragrance, cosmetics and accessories, and is the design house behind what is probably the world’s most well-known perfume, Chanel No 5. Other signature products include Coco Mademoiselle perfume. German artist and photographer Karl Lagerfeld is Chanel’s head designer and creative director, and has directed several of the brand’s recent advertising campaigns, which link with music and young celebrities to bring a younger audience to Chanel. Lily-Rose Depp features in a lively video campaign for the new Chanel No 5 l’Eau fragrance, which features the focus on femininity that has long been associated with Chanel, but in a context in which the star shows the many aspects of modern women’s lives. Other celebrity ambassadors include Willow Smith, while the new Gabrielle bag was launched with support from Kristen Stewart, Pharrell Williams, Cara Delevingne and Caroline de Maigret. Chanel sponsored the Calvi on the Rocks music festival, and in 2016 made its Latin American debut with a fashion show in Havana, Cuba. Chanel’s Paris flagship store is in Rue Cambon; it has 185 shops and “shopping corners” around the world, and international resellers. The brand launched its e-boutique in late 2016. Until then, Chanel only allowed its resellers to sell fragrances, cosmetics, and sunglasses online. The brand is known for its spectacular shows during Paris Fashion Week; in 2017, this featured a recreation of the Eiffel Tower, and in 2016 a zen garden, in reference to the Paris accord on climate change. Chanel is privately owned by the grandsons of Coco Chanel’s associate, Alain Wertheimer and Gérard Wertheimer.