Company: Chanel International B.V.
Brand Value: US$ 39,241 million
Change since 2018: N/A[a]
Headquarter City: Paris
Year Formed: 1910
Chanel is a luxury brand most famous for its signature fragrance, Chanel No 5, but with an extensive range spanning high-end fashion, cosmetics, accessories and fragrance. While it is a powerful heritage brand, Chanel works with celebrity ambassadors and uses modern music and social media to build appeal among younger audiences. In the past year, Chanel has formed a strategic partnership with fashion “unicorn” Farfetch, the online luxury fashion platform, though it has no plans to start selling its handbags or ready-to-wear fashion online. Instead, it will use the link with Farfetch to enhance the experience in Chanel boutiques. Chanel has announced the launch of the world’s first ever 3D-printed mascara brush, for more even application, and in September[b] launched Boy de Chanel, its first makeup line for men.