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CHECKERS

CHECKERS

Parent Company: Shoprite Holdings Limited

Brand Value: $340 million

Headquarter City: Cape Town

Year on Year Change: -26%

Industry: Retail

Year Formed: 1979 

Checkers is a supermarket and hypermarket brand under the Shoprite umbrella. In South Africa, the brand appears across three store types: Checkers supermarkets, Checkers Hyper and Checkers LiquorShop. Checkers prides itself on its fresh produce along with high-end specialty products, like extra-matured Steakhouse Classic Steaks, free-range Certified Natural Lamb, and award-winning wines and cheeses. Checkers LiquorShop, which operates side by side with other Checkers stores offers a full assortment of wine, beer, and spirits at value prices. In 2019, Checkers launched a new rewards programme, Xtra Savings, and Sixty60, an app for on-demand, one-hour grocery delivery service.