Parent Company: Shoprite Holdings Limited
Brand Value: $459 Mil.
Headquarter City: Cape Town
Year on Year Change: -23 percent
Year Formed: 1979
A supermarket and hypermarket brand under the Shoprite umbrella, Checkers positions itself on convenience, quality, and freshness. In South Africa, the Checkers brand appears across three store types: Checkers supermarkets, Checkers Hyper, and Checkers LiquorShop. Checkers prides itself on its fresh produce along with high-end specialty products, like extra-matured Steakhouse Classic Steaks, free-range Certified Natural Lamb, over 400 award-winning cheeses, and wines from over 80 of South Africa’s leading estates. Checkers LiquorShop, which operates side by side with other Checkers stores offers a full assortment of wine, beer, and spirits at value prices. An innovative brand, Checkers was the first to launch ready-to-make meal kits in its home market and offers a loyalty app with click-and-collect services.