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China 2015: BRAND PROFILE | 10. Bank of China

COMPANY Bank of China, Ltd. 

BRAND VALUE US$ 11.9 Billion Y

EAR-ON-YEAR CHANGE -13% 

HEADQUARTERS Beijing 

INDUSTRY Banks

YEAR FORMED 1912

To help drive economic growth, the bank made credit more available and provided lending support to small- and medium- size businesses, farmers and key industries. It also aided businesses expanding overseas and increased its international currency clearing activities.

The bank improved retail services with activities like opening separate banking facilities for high-income individuals. Bank of China also introduced specialized credit cards for business travelers and students studying abroad, and other cards to simplify obtaining health and hospital services.

Bank of China was established in 1912 with the formation of modern China and served as the country’s central bank until the establishment of the People’s Republic of China in 1949. Bank of China was listed on the Hong Kong and Shanghai Stock Exchanges in 2006. It ranked 68 on the BrandZTM Top 100 Most Valuable Global Brands 2014.

Net income improved 12 percent to $14.6 billion in the first half of 2014 on revenue of $60.8 billion, a 17 percent rise. For the full year 2013, net income rose 15 percent to $25.5 billion on revenue of $105.2 billion, a 7 percent gain.