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China 2015: BRAND PROFILE | 16. China Unicom

COMPANY China Unicom Hong Kong, Ltd. 

BRAND VALUE US$ 5.5 Billion 

YEAR-ON-YEAR CHANGE 25% 

HEADQUARTERS Beijing 

INDUSTRY Telecom Providers 

YEAR FORMED 2009

China Unicom focused on enhancing customer experience with new voice and data packages, some designed particularly to appeal to young people. To better reach these customers, China Unicom expanded its ecommerce business, making its products available on various websites. China Unicom also increased its offering for enterprise customers. In addition, the company:

  • Began promoting its 4G services.
  • Accelerated expansion of its fiber optic network.
  • Expanded its international coverage.
  • China Unicom mobile subscribers totaled 295 million in the first half of 2014. All subscribers, including landline and broadband reached around 440 million. China Unicom is listed on the New York and Hong Kong Stock Exchanges.

    Net income increased 26 percent to $1.1 billion, in the first half of 2014, on a 4 percent revenue hike to $24.3 billion. For the full year 2013, net income rose 51 percent to $1.7 billion on revenue of $48.0 billion, a 22 percent rise.