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China 2015: BRAND PROFILE | 26. Vanke

COMPANY China Vanke Company, Ltd. 

BRAND VALUE US$ 2.6 Billion 



INDUSTRY Real Estate 


Despite the softening of the residential real estate market, Vanke benefited from its strategic focus on midmarket homes of modest size, wide geographic holdings in key cities and proactive marketing.

The group also advanced its international expansion, collaborating on projects in New York City, San Francisco and Singapore. In addition, Vanke explored emerging opportunities, such as retirement communities and resorts. And Vanke introduced an employee incentive program that enables executives of project teams to own a stake in the projects they manage.

Net income in the first half of 2014 increased 6 percent to $780 million on a 1 percent decline in revenue to $6.2 billion. For the full year 2013, net income rose 24 percent to $2.5 billion on a 31 percent revenue rise to $20.2 billion. Vanke was founded in 1984 and was listed on the Shenzhen Stock Exchange in 1991.