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China 2015: BRAND PROFILE | 31. Tsingtao Beer

To maintain leadership during a period of slowing domestic beer consumption and intensifying international competition, Tsingtao Beer is upgrading its product mix and leveraging its full brand portfolio. Among brand building initiatives, Tsingtao:

  • Established an innovation center to focus on new products and channels, including ecommerce.
  • Introduced FIFA World Cup marketing with football- themed packaging.
  • Strengthened its presence in Shangdong Province by acquiring a major stake in Shangdong Lulansa Brewery.

Founded by German and British settlers in 1903, and one of China’s oldest beer brands, Tsingtao Beer is distributed
to more than 80 countries
and regions. The company is listed on the Hong Kong and Shanghai Stock Exchanges.

Net income increased 1 percent to $228 million on a 14 percent revenue rise to $2.5 billion in the first half of 2014. For full year 2013, net income increased 15 percent to $321 million on revenue of $4.2 billion, a 13 percent gain.