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China 2015: BRAND PROFILE | 35. Midea

Midea improved revenue and profit with innovative advances in consumer appliances, both large and small, including air conditioners, washing machines and refrigerators as well as rice cookers and microwaves. In related initiatives, the company:

  •  Launched its M-Smart program for creating digitally integrated appliances.
  • Established a Midea store on China’s ecommerce Tmall marketplace.

Midea operates production facilities in Argentina, Belarus,

Midea improved revenue and profit with innovative advances in consumer appliances, both large and small, including air conditioners, washing machines and refrigerators as well as rice cookers and microwaves. In related initiatives, the company:

Brazil, Egypt, India and Vietnam. Domestically, Midea has extensive distribution in first and second

tier markets through major retailers. The company relies more on specialty shops in lower tier markets.

Net income leaped 151 percent to $1.1 billion on an 18 percent revenue gain to $12.5 billion, in the first half of 2014. For the full year 2013, net income grew 67 percent to $865 million on revenue of $19.6 billion, a 21 percent gain. The company merged with GD Midea Holding in September 2013. It is listed on the Shenzhen Stock Exchange