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China 2015: BRAND PROFILE | 38. Evergrande Real Estate

The company continued to open new properties and experience positive financial results, despite government regulations aimed at slowing the growth rate of the real estate sector to protect against a potential market bubble.

The group had 291 residential projects in 147 Chinese cities, 45 percent in first and second tier cities, as of early 2014.

In related developments,
the company funded several social responsibility initiatives, including the Harvard Center for Green Buildings and Cities at the Harvard Graduate School of Design. And the Evergrande brand benefited from the high public profile of the Evergrande Group, with interests that include FMCG products and sports.

Net income improved 44 percent to $1.5 billion on a 52 percent revenue rise to $10.3 billion, in the first half of 2014. For full year 2013, net income rose 48 percent to $2.2 billion on a 47 percent hike in revenue to $15.2 billion. Evergrande was listed on the Hong Kong Stock Exchange in 2009.