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China 2015: BRAND PROFILE | 46. NetEase

Mobile games, advertising and ecommerce contributed to NetEase’s positive financial results, with almost 90 percent of revenue derived from online games. NetEase provides some of China’s most popular online games, mostly MMORPGs (massively multi-player only role- playing games).

Advertising revenue increased 42.9 percent in the second quarter of 2014. NetEase maintains an advertising sales force of about 300 individuals. The online interactive NetEase community includes news, entertainment, micro-blogging, and free email for over 620 million registered users.

Net income rose 7 percent in the first half of 2014, to $375 million on a 16 percent revenue rise to $827 million. For the full year 2013, net income rose 26 percent to $734 million on revenue of $1.5 billion, a 15 percent gain.