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China 2015: BRAND PROFILE | 5. Baidu

COMPANY Baidu, Inc.

BRAND VALUE US$ 30.9 Billion

YEAR-ON-YEAR CHANGE 55%

HEADQUARTERS Beijing

INDUSTRY Technology

YEAR FORMED 2000

Mobile drove strong search traffic growth for Baidu, the leading Chinese language Internet search brand. Search on mobile devices exceeded desktop search for the first time, during some holidays and weekends when many users were away from home.

Baidu mobile search grew to over 500 million monthly active users in June 2014. Enhanced with more information and services, the Baidu mobile app reached around 70 million active daily users. Revenue from mobile accounted for 30 percent of Baidu total revenue in the second quarter of 2014.

The company opened a research center in Silicon Valley and appointed a former Google head
of Deep Learning as Baidu chief scientist. The appointment indicates Baidu’s interest in Deep Learning,

the ability of machines to replicate the processes of the human brain, which is critical for big data analytics.

Internationally, Baidu launched a Portuguese language search in Brazil. Net income increased 30 percent to $985 million on a 59 percent revenue rise to $3.5 billion in the first half of 2014. For the full year 2013, net income rose 3 percent to $1.7 billion on a 47 percent revenue jump to $5.2 billion.