CR Sanjiu sponsored the first season of one of China’s popular reality shows, “Where are we going daddy?” The high-profile sponsorship was part of a larger focus on brand building in the competitive pharmaceutical category.
The company continued to leverage the strength of its popular 999 brand as it planned to introduce more over-the- counter household medications, such as lip balm, children’s shampoo and gastrointestinal treatments.
The company distributes its products at over 90,000 points of sale and more than 5,000 hospitals throughout China. CR Sanjiu is a subsidiary of China Resources (Holdings) Company, Ltd., an SOE (State Owned Enterprise). The company was listed on the Shenzhen Stock Exchange in 2000.
Net income increased 3 percent to $100 million, in the first half of 2014, on flat revenue of $613 million. For the full year 2013, net income increased 19 percent to $192 million on a 15 percent revenue rise to $1.3 billion.