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China 2015: BRAND PROFILE | 59. Hainan Airlines

Hainan Airlines introduced non-stop service between Beijing and Boston, an important destination because of the city’s many universities and colleges and the air travel needs of Chinese students and tourists.

To differentiate with customer service, the airline offered free limousine service to business travelers on flights from Beijing to Boston, Chicago, and Seattle. The airline also Bold brand building puts company on Fifth Avenue launched flights to Paris from two regional Chinese cities, Hangzhou and Xi’an.

Net income declined 25 percent to $78 million on a 17 percent revenue rise to $2.9 billion, in the first half of 2014. For the full year 2013, net income rose 12 percent to $342 million on revenue of $4.8 billion, a 9 percent increase. Hainan Airlines was listed on the Shanghai Stock Exchange in 1997.