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China 2015: BRAND PROFILE | 6. China Construction Bank

COMPANY China Construction Bank Corporation

BRAND VALUE US$ 21.0 Billion 

YEAR-ON-YEAR CHANGE -18% 

HEADQUARTERS Beijing 

INDUSTRY Banks 

YEAR FORMED 1954

In the largest international acquisition to date by a Chinese bank, China Construction Bank completed the purchase of 72 percent of Brazil’s Bunco Industrial e Commercial S.A., in August 2014, with intentions to buy the outstanding shares. 

China Construction Bank expects the new holding to facilitate Brazilian business in agriculture, mining and infrastructure construction, and accelerate further expansion in Latin America.

During the first half of 2014, the bank’s corporate business focused on small businesses. In personal banking the brand introduced online loans and other credit products for financing purchases. It added new features to its online shopping mall, e.ccb.com, to build brand loyalty.

China Construction Bank was listed on the Hong Kong Stock Exchange in 2005, and on the Shanghai Stock Exchange in 2007. It ranked 33 in the BrandZTM Top 100 Most Valuable Global Brands 2014.

Net Income increased 10 percent to $21.2 billion in the first half of 2014 on revenue of $68.7 billion, a 12 percent improvement. For the full year 2013, net income rose 14 percent to $34.9 billion on an 11 percent gain in revenue to $125.3 billion.