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China 2015: BRAND PROFILE | 61. Great Wall

One of China’s earliest car brands, Great Wall is best known for its popular SUV models. It spun off its Haval SUV as an independent brand, and launched

Haval Mall, an online car- purchasing site, in July 2014. The company also focuses on pick-up trucks and sedans.

It targets tier two and three cities primarily. Russia,Chile and South Africa are the brand’s key export markets. Great Wall unit sales increased 24 percent in 2013, but declined year-on-year in the first half of 2014 as the industry slowed. Exports also declined.

With a brand proposition that emphasizes affordability, the brand also operates a car financing business. Great Wall Motor Company, Ltd. was listed on the Hong Kong Stock Exchange in 2003, and on the Shanghai Stock Exchange in 2011.

Net income eroded 3 percent to $641 million on a 9 percent revenue increase to $4.5 billion, in the first half of 2014. For the full year 2013, net income expanded 48 percent to $1.3 billion on revenue of $8.9 billion, a 35 percent improvement.