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China 2015: BRAND PROFILE | 63. Industrial Bank

Industrial Bank focused on enhancing its brand image, one of the bank’s five transformation priorities, which also include accelerating growth and improving financial, operational and risk management.

The bank added more branches, for a total 826 at the end of 2013, and it refined telephone, online and mobile banking, including the launch of the mobile app WeChat Bank. It also introduced a site called E-family Wealth for managing household finances.

Industrial Bank’s credit card business flourished, with year- Developer increases appeal to first-time home buyers on-year income up almost 80 percent in 2013. Private banking also experience strong growth, as the number of customers increased 44 percent during the year.

Net income grew 18 percent to $4.1 billion on a 23 percent revenue rise to $20.0 billion, in the first half of 2014. For the full year 2013, net income rose 22 percent to $6.7 billion on 28 percent revenue gain to $34.8 billion. Founded in 1988, Industrial Bank has grown to be a national institution, listed on the Shanghai Stock Exchange in 2007.