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China 2015: BRAND PROFILE | 71. Anta

Sales growth in ecommerce and children’s products drove strong profit improvement, following a period when the sportswear category overall suffered from weakened demand and excess inventory. The company continued to close underperforming stores, ending June 2014 with just over 7,700 Anta stores. Anta opened interactive flagship stores and continued to focus on lower tier markets. In addition, the company:

  • Expanded its presence
    in developing markets in Southeast Asia, Eastern Europe and the Middle East with stores and marketing.
  • Implemented multichannel, brand building initiatives, such as providing uniforms for the Sochi Winter Olympics and becoming sponsor for China’s Gymnastics Team.

Anta Sports Products Ltd. designs, manufactures and retails footwear, apparel and accessories. Anta was founded in 1994, and was listed on the Hong Kong Stock Exchange in 2007.

Net income improved 29 percent to $130 million during the first half of 2014, on a 23 percent revenue rise to $669 million. For the full year 2013, net income declined 1 percent to $214 million on a 2 percent revenue decrease to $1.2 billion.