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China 2015: BRAND PROFILE | 76. Gujing Gong Jiu

As government restrictions on extravagant official entertainment continued to depress the baijiu industry, Gujing Gong Jiu emphasized its heritage in historical Anhui Province. It also developed new distribution channels, expanding its online presence.

Anhui Gujing Distillery Company, Ltd. was listed on Shenzhen Stock Exchange in 1996. It is the main business of Anhui Gujing Group Company, Ltd., an SOE (State Owned Enterprise), which also operates in other industries, including tourism and real estate.

Net income declined 4 percent to $58 million on a 4 percent revenue rise to $335 million in the first half of 2014. For the full year 2013, net income fell 12 percent to $101 million on a 14 percent revenue gain to $642 million.