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China 2015: BRAND PROFILE | 77. China Everbright Bank

China Everbright Bank was listed on the Hong Kong Stock Exchange in December 2013, a development that strengthened the bank financially. The bank also expanded beyond the mainland for the fist time, opening a branch in Hong Kong.

Retail banking, financing for companies of small and medium size, and the development of online banking were among the brand’s most important priorities. It added more fee-based products. And China Everbright Bank launched digital innovations, including mobile banking and banking on WeChat, the social networking site.

Pursuing the opportunity to serve the needs of China’s aging population, the bank introduced two pension products, Enjoyable Welfare Plan and Flexible Welfare Plan. The bank also expanded its private wealth business.

Net income increased 7 percent to $2.6 billion in the first half of 2014 on revenue of $12.4 billion, a 16 percent gain. For the full year 2013, net income grew 16 percent to $4.3 billion on revenue of $22.0 billion, up 22 percent. China Everbright Bank was founded in 1992 and is listed on the Hong Kong and Shanghai Exchanges.