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China 2015: BRAND PROFILE | 78. Hanting

The China Lodging Group operated 1,669 hotels in 270 cities at end of the first half of 2014, and over 90 percent of the bookings came from the company’s 20 million loyalty program members. The Group added hotels at a 54 percent compounded annual growth rate between 2008 and 2013.

Most of the locations operate as Hanting Hotel, an economy brand aimed at mid-level business travelers and value-conscious tourists. The Group offers one other economy brand, Hi Inn, and four midscale or upscale brands: Ji Hotel, Starway Hotel, Joya Hotel and Manxin Hotels and Resorts.

China Lodging Group began hotel operations in 2005, and expanded into its current multi- brand management business in 2007. It completed an IPO (Initial Public Offering) in 2010 on the NASDAQ Stock Exchange, where it’s traded as China Lodging Group, Ltd.

Net income increased 13 percent to $18 million on a 20 percent revenue hike to $370 million in the first half of 2014. For full year 2013, net income leaped 64 percent to $46 million on revenue of $678 million, a 33 percent gain.