A fashion shoe brand, Tata is styled for young urban women. It’s one of the footwear brands owned by Belle International, the vertically integrated maker and marketer of owned footwear and sportswear brands, and a distributor of licensed brands.
Tata shoes are sold in physical stores operated by Belle and on Yougou, the ecommerce platform built by Belle to integrate its online and offline sales. The company operates over 19,000 stores throughout China.
Sales softened as shoe shopper traffic declined in department stores without rapidly building in shopping malls and ecommerce. For the full year 2013, net income of Belle International Holdings Ltd. grew 6 percent to $731 million on a 13 percent revenue increase to $5.9 billion.