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China 2015: BRAND PROFILE | 81. Quanjude

Quanjude streamlined its menu, redesigned the layout of some of its restaurants and focused expansion around Beijing and Shanghai. These developments helped strengthen financial results impacted by the slowdown in official government entertaining.

In addition, Quanjude opened a museum, in central Beijing, devoted to its centerpiece menu item, roast duck. And a multimedia marketing campaign reached over 350 million people.

Founded in 1864, Quanjude operates over 100 roast duck restaurants, primarily in China but also overseas. Quanjude is listed on the Shenzhen Stock Exchange.

In the first half of 2014, net income rose 5 percent to $10 million on 3 percent revenue rise to $136 million. For full year 2013, net income declined 26 percent to $18 million on a 1 percent increase in revenue to $296 million.