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China 2015: BRAND PROFILE | 91. China Overseas Property

China Overseas Property, which focuses primarily on building premium residential projects, opened its first shopping mall, Jinan Unipark, in eastern China, with plans to build similar malls in Shenyang, Nanjing and Zhuhai. The malls are part of the company’s investment portfolio, which includes mostly high-end office buildings.

To enhance customer experience, the company empowers staff with customer data on mobile devices. The company also established a customer community called China Overseas Property Club, with 300,000 members and branches in 30 cities.

China Overseas Property operates in these business areas – property development, management, planning and construction design and investment – primarily in 42 cities in mainland China, and also in Hong Kong and Macau. It is listed on the Hong Kong Stock Exchange.

Net income declined 31 percent to $139 million, in the first half of 2014, on revenue of $1.0 billion, a 1 percent decline. For the full year 2013, net income rose 31 percent
to $404 million on revenue of $2.1 billion, a 64 percent rise.