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China 2015: BRAND PROFILE | 92. Xueersi

A provider of after-school tutoring services, Xueersi opened more locations, reaching its current goal of being present in 19 cities. Enrollment increased over 31 percent, surpassing one million for the first time, in fiscal 2014, which ended in February.

Although still a relatively small part of total enrollment, online grew at the fastest pace. Indicating its commitment to online education, Xueersi integrated its educational PC and
mobile sites under the name Jia Zhang Bang, Helping Parent Community. Registration and other administrative functions increasingly happen online.

At the end of fiscal 2014, enrollment totaled 1,073,950, and Xueersi operated 274 learning center locations. Parent company, TAL Education Group is listed on the New York Stock Exchange. Net income increased 81 percent to $61 million on a 39 percent revenue rise to $314 million.