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China 2015: BRAND PROFILE | 94. Jinjiang Inn

Reservations made on the Jinjiang Inn website increased 86 percent during the first half of 2014. The Group also launched email direct marketing and an English language app. It strengthened cross selling between its hotels and its travel agency and car rental holdings.

Jinjiang Inn Hotels made several acquisitions and divided its enlarged brand portfolio into two types of hotels: Full Service Hotels and Select Service Hotels. The Group owned or managed 1,260 hotels in China and 1,689 worldwide, primarily through its 50 percent holding in Interstate Hotels and Resorts.

Shanghai Jin Jiang International was established in 1995 as an SOE (State Owned Enterprise). Its IPO was listed on the Hong Kong Stock Exchange the following year.

Net income of Shanghai Jin Jiang International rose 11 percent to $30 million in the first half of 2014, on a 15 percent revenue rise to $210 million. For the full year 2013, net income rose 5 percent to $61 million on revenue of $414 million, an 18 percent gain.