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China 2015: BRAND PROFILE | 95. Yihaodian

An online grocer, in which Walmart owns a majority share, Yihaodian expanded its product range and strengthened its distribution capabilities, putting package pick- up locations in major apartment developments and at over 300 FamilyMart stores in Shanghai.

The brand also experimented with mobile applications, including the sale of prescription drugs, and virtual stores – rows of product photos with QR codes on the walls of subway stations and other high traffic locations.

In an alliance with Dangdang. com, Yihaodian added books to the range of products available through its site. It experienced significant increases in sales of imported foods, especially around the Chinese New Year period.

For Walmart, which operates over 400 physical stores in China, Yihaodian represents another opportunity to accelerate its penetration of the Chinese market.

Two Dell executives established Yihaodian in 2008.