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Amandine Bavent
Amandine Bavent is a BrandZ Valuation Manager for Millward Brown. She manages the brand valuation projects for BrandZ and coordinates valuation inputs from resources in London, India, China and Brazil to ensure consistency of methodology and outputs. Her role involves conducting financial analysis, researching brands and performing valuations.

Elspeth Cheung 

Elspeth Cheung is Global BrandZTM Valuation Director for Millward Brown. She is responsible for the BrandZTM Valuation, ranking analysis, client management and external communications for the global and the regional BrandZ rankings and other brand valuation engagements.

Haze He

Haze He is senior analysis executive for research and development at Millward Brown, where she is responsible for brand research and analysis covering many categories to provide solutions for clients and detailed information for the BrandZTM ranking studies.

Cecilie Østergren

Cecilie Østergren is a professional photographer, who has worked closely with WPP agencies since 2009. Her prize-winning documentary and portraiture work includes a project with Added Value on Chinese consumers, exhibited at the Houses of Parliament in London. Cecilie’s images have appeared in WPP’s BrandZTM reports about brands in China and Latin America. Working with Danish publisher Politikens Forlag she’s photographed travel books about India, Greece and Denmark, her native country.

David Roth

David Roth is the CEO of The Store WPP for Europe, the Middle East and Africa (EMEA) and Asia and leads the BrandZTM worldwide project. He has been doing business in China for 20 years and advises many companies and retailers on their China entry strategy and the changing Chinese consumer. Prior to joining WPP David was main board director of the international retailer B&Q. 

Ken Schept

Ken Schept is a professional writer and editor specializing in reports and books about brands and marketing. He helped develop WPP’s extensive library of global publications, with special focus on China, India and Latin America. Prior to launching his freelance career, he reported on the international retail sector as an editor with a leading US business media publisher. 

Jason Spencer

Jason Spencer is Managing Director of Millward Brown, Shanghai. Fluent in Mandarin, his areas
of expertise include advertising and brand development along with Chinese brands overseas and foreign brands in China.

Doreen Wang

Doreen Wang is the Global Head of BrandZTM for Millward Brown, leading the brand equity research, valuation and external communications engagement for the global and regional BrandZTM rankings.

Margarita Ylla

Margarita Ylla serves as project manager for The Store WPP and for the BrandZTM Top 100 Most Valuable Chinese Brands. She has also collaborated on the BrandZTM Top 50 Most Valuable Indian Brands, the BrandZTM Top 50 Most Valuable Latin American Brands and the BrandZTM Top 100 Most Valuable Global Brands. 

Christine Zhang

Marketing Director of Millward Brown China, Christine is responsible for Millward Brown China’s brand communication and strategies, and helps organize research and fact checking for the BrandZTM China ranking. 


With special appreciation to: Peter Walshe for work on Brand China; Richard Ballard, Tuhin Dasgupta, Di Dong, Natasha Isaac, Belinda Rabano, Boni Sones, Vivian Wang and Jenny Yang.