The brand valuations in the BrandZ™ Top 100 Most Valuable Chinese Brands are produced by Millward Brown using market data from Kantar Worldpanel, along with Bloomberg.
The consumer viewpoint is derived from the BrandZ™ database. Established in 1998 and constantly updated, this database of brand analytics and equity is the world’s largest, containing over three million consumer interviews about more than 100,000 diferent brands in over 50 markets.
For further information about BrandZ™ contact any WPP Group company or:
Global Head of BrandZ™
+1 212 548 7231
Global BrandZ™ Valuation Director
+44 (0) 207 126 5174
Global BrandZ™ Research Director
+44 (0) 207 126 5073
The Bloomberg Professional service is the source of real-time and historical financial news and information for central banks, investment institutions, commercial banks, government ofces and agencies, law firms, corporations and news organizations in over 150 countries. (For more information, please visit www.bloomberg.com)
WPP is the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public afairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 190,000 people (including associates and investments) in over 3,000 ofces across 112 countries.
WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also named, for the fourth consecutive year, the World’s Most Efective Holding Company in the 2015 Efe Efectiveness Index, which recognizes the efectiveness of marketing communications.For more information, visit www.wpp.com.