BrandZ™ China Top 100 Team
This team created the report, with valuations, brand and market research, editorial, photography and production.
Elspeth Cheung is head of BrandZTM valuation for Millward Brown Optimor. She is responsible for research, analysis and external communication for the BrandZ™ rankings and other brand strategy engagements.
A freelance editor and copywriter, Carolyn is a senior lecturer in the School of Media at Southhampton Solent University. Prior to this position, she was managing editor at educational publishers, Philip and Tacey.
Helen Greenwood is a freelance copywriter and communications consultant. Her projects range from advertising, marketing and PR for retail, travel, healthcare and finance, to speechwriting, documentary planning and scriptwriting for corporations and advertising agencies. Helen founded Shoot from the Nib, the UK’s foremost copywriting and communications consultancy.
Amanda Harrison serves as projects and events manager for The Store WPP and project manager for the BrandZ™ Top 100 Most Valuable Chinese Brands, the BrandZTM Latin American studies as well as the Chinese New Year and Golden Weeks reports.
Haze He is senior analysis executive for research and development?at Millward Brown, where she is responsible for brand research and analysis covering many categories to provide solutions for clients and detailed information for the BrandZ™ ranking studies.