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China ranking value rise outpaces Global ranking

Top 50 | Top 100

China ranking value rise

outpaces Global ranking

During the 10 years between 2011 and 2020, the BrandZ Top 50 Most Valuable Chinese Brands increased 225 percent in value, outpacing the BrandZ Top 50 Most Valuable Global Brands, which increased 126 percent during the 10 years between 2010 and 2019, the year of the most recent BrandZ Global ranking.


Launched in 2011, the China ranking expanded from 50 to 100 brands in 2014, to accurately record and analyze developments in the Chinese market. Since 2014, the BrandZ China Top 100 has increased 162 percent in value, while the BrandZ Global Top 100 has increased only 74 percent.


Among the factors that drove this steady increase in the value of Chinese brands, were China’s economic growth, the purchasing power of the expanding middle class, increasing consumer sophistication, the pervasive influence of digitalization, and the emergence of powerful, value-driving brands, especially in retail and technology-related categories.