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Cisco

Cisco

Company: Cisco Systems Inc.

Brand Value: $17,701 Million

Headquarters: San Jose, CA

Category: Technology

Year formed: 1984

Cisco is a provider of networking and telecommunications equipment and services. Founded in 1984, it is strongly associated with San Francisco, with a name that is a shortened form of the city’s and a logo inspired by the Golden Gate Bridge. During the dot-com era, Cisco rode a wave of demand to briefly become the world’s most valuable company. Currently, the brand fields a diverse range of products to both consumers and B2 billion customers, including network switches, routers, VoIP technology, and security services. In its advertising, it tends to put an optimistic face on technology and the future, with taglines like “There’s never been a better time to worry less and innovate more.” So much of the Internet’s traffic runs on Cisco technology that the company publishes reports and forecasts on worldwide data usage.

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