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Citroen

Citroën – in 2020 #48 (-1)

Parent Company: Groupe PSA

Brand Value 2020: $217m (US$)

Change from 2019: +1%

Headquarter City: Rueil-Malmaison

Category: Cars

Year Formed: 1919

Citroën has grown from one of the biggest carmakers in France to a global brand, available in 90 countries. Its cars can even be ordered online in France, the UK and Brazil, with a broader rollout expected in the future. Citroën’s brand promise is “Inspired by you,” and it focuses on technology and creativity that improve the motoring experience for drivers and passengers. China is a growing market for Citroën and the brand recently launched in India. The company is also focusing on innovation: 2019 marks Citroën’s 100th anniversary and the brand is celebrating with initiatives linked not only to its history, but also to its place in the future of the automotive industry. In February 2019, the brand introduced new urban mobility concept Ami One, showing a minimalist and highly efficient vision of the future of urban mobility. It also introduced the futuristic 19_19 concept (a nod to the year the brand was founded) envisioned as an ultra-luxurious and spacious “living room on wheels” that imagines the future of car interiors.

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