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Clarins – in 2020 #33 (+3)

Parent Company: Clarins Group

Brand Value 2020: $1.366m (US$)

Change from 2019: 20%

Headquarter City: Paris

Category: Personal Care

Year Formed: 1954

Clarins is a premium beauty brand that is known for its distinctive white and red packaging. Throughout its 65-year history, Clarins has put its name to a long list of famous products and its range encompasses everything from skin care to makeup, fragrance and men’s grooming. My Clarins, the brand’s latest launch, is dedicated to Millennials and is described as “a range of new-generation skin care products that deliver the best nature has to offer for healthy-looking skin.” The vegan range is part of the Clarins strategy to target younger markets with “essential products,” from cleansing to hydration, for all skin types, at a reasonable price. With its strong values and commitment, the Clarins Group has remained faithful to the will of its founder, building on the connection between science and nature. The brand became the first patron of the Plastic Odyssey expedition to create a ship which will be capable of turning plastic into fuel. Katalin Berenyi, formerly at L’Oréal and cofounder of hot Korean cosmetics brand Erborian, has recently been appointed as General Manager. She has been tasked with steering global expansion in Asian markets and keeping up with the new indie beauty competitors.