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Company: The Estée Lauder Companies Inc.

Brand Value: $6,514 Million

Headquarters: New York, NY

Year on Year Change: 4%

Category: Personal Care

Year Formed: 1968

Inspired by an article “Can Great Skin Be Created?” Clinique was the first dermatologist-created, allergy-tested, fragrance-free line of beauty products. Traditionally, customers interacted with its consultants in department stories, who evaluated them individually and provided tailored tips and suggestions. It is also well known for including free samples of its product, a tradition it has continued as it moved into ecommerce.[1] In a very crowded category, the brand has remained largely restrained and true to its mission, with distinct, consistent, and highly recognizable packaging. It has recently appealed to a younger audience by partnering with influencers and introducing trend-driven collections.