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Co-op

Co-op

Company: Co-operative Group

Brand value: US$1,529 million

Change since 2019: 1%

Headquarter city: Manchester

Category: Retail

Year formed: 1844

The Co-op is a network of convenience stores and small supermarkets, and is the UK’s fifth-biggest food retailer. In April, the Co-op scrapped the Easter campaign it had planned and donated airtime to the work of Fareshare, a charity that tackles hunger and food waste, and created a new TV spot relevant to a consumer base in the midst of the COVID-19 lockdown. The new ad was a thank-you message to the people whose work was keeping the country going, with the tagline "Even though we’re apart, we can still help each other out”. In stores, the business urged shoppers to make donations at the till to support food banks. The brand had earlier announced a partnership with Mind UK, the mental health charity.

The Co-op this year launched its own meat-free brand as it seeks to cater to the growing vegan market, and is changing its packaging to reduce plastic waste, becoming the first UK retailer to introduce recyclable pizza packaging.

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