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Colgate

Colgate

Company: Colgate-Palmolive Company

Brand Value: $17,643 Million

Headquarters: New York, NY

Year on Year Change: -5%

Category: Personal Care

Year formed: 1873

The first Colgate toothpaste debuted in 1873, launching a brand that would eventually become the global leader in its category. Today, Colgate produces a wide range of oral hygiene products, including toothpaste, mouthwash, and dental floss. The brand’s advertising has traditionally focused on health, but in recent years the brand has explored new approaches, including investments around its Colgate Naturals offerings. Traditionally, Colgate has been known for its excellent supply chain that reaches some of the most remote regions of the world.

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