Parent Company: Qantas Airways Limited
Brand Value: $279 Mil.
Headquarter City: Melbourne
Year Formed: 2003
Jetstar is the “value-based” Qantas brand that was launched to counter Virgin Australia’s threat in the early 2000s. With 8.5% market share of all inbound and outbound travelers, Jetstar operates a network with hubs throughout the country and as part of the Jetstar Group cross-markets to travelers through its sister companies, Jetstar Asia Airways, Jetstar Pacific Airlines, and Jetstar Japan. Its digital transformation has been exemplary. In 2011, the innovative Jetstar began offering iPads with pre-loaded content for in-flight entertainment, the first carrier to do so. Jetstar continues to invest in digital capabilities with “straight-to-gate” mobile check-ins and small business products that differentiate Jetstar from its competitors. With 2017 revenues of AU$3.6 billion and operating income of $417 million with the highest margins (11.6%) of any Australian airline, Jetstar makes our BrandZ top 40 with financial and marketing success.