Continental

Company: Continental AG

Brand value: US$8,019 million

Change since 2018: NEW ENTRY!

Headquarter city: Hanover

Category: Conglomerate  

Year formed: 1871

Continental has grown from a pure tire manufacturer into one of the largest suppliers to the automotive sector in the world. It is still known primarily to consumers for its tires, however, for passenger cars, commercial vehicles, industrial vehicles and two-wheelers. “Conti”, as it is known, has a mission to invent, develop, produce and market pioneering technological solutions. The brand’s ambition is to evolve from being the best in braking to achieving zero fatalities, then zero injuries and, ultimately, zero accidents involving its tires. This “Vision Zero” goal is being pursued in partnership with the “Stop the Crash” campaign led by Global NCAP, the worldwide consumer organization for new-car safety testing. It is also developing solutions to make motoring more efficient and comfortable, improve the environment, and make mobility affordable for all. Continental sponsors the Giro D’Italia bicycle race, and in 2018 became a sponsor of the Tour de France, with seven of the 22 competing teams using Continental tires. It also sponsors Bundesliga football club Hannover 96. BrandZ research focused on Continental’s tires business.