Continental

Company: Continental AG

Brand value: US$6,427 million

Change since 2019: -20%

Headquarter city: Hanover

Category: Tires  

Year formed: 1871

Continental is one of world’s largest suppliers to the automotive sector in the world, best known for its premium tires. “Conti”, as it is known, has a stated mission to achieve zero fatalities, then zero injuries and, ultimately, zero accidents involving its tires. This “Vision Zero” goal is being pursued in partnership with the “Stop the Crash” campaign led by Global NCAP, the worldwide consumer organization for new-car safety testing. It is also developing solutions to make motoring more efficient and comfortable, better for the environment, and more affordable. It has established a joint venture with other industry players called Rubberway, to advance sustainable practices in the rubber supply chain. It is also working on AI-powered object recognition, and more efficient logistics. Continental sponsors the Giro D’Italia bicycle race, and in 2019 became a sponsor of the Tour de France, with six of the 22 competing teams using Continental tires. It also sponsors Bundesliga football club Hannover 96. BrandZ research focuses on Continental’s tires business.