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Parent Company: Coolblue N.V.

Brand Value: $795 Mil.
Headquarter City: Rotterdam

Year formed: 1999

What started in 1999 as a company established by three friends selling MP3 players has transformed into an e-commerce giant specialized in consumer electronics and white goods that employs more than 3000 people: this is the success story of Coolblue. The goal of Coolblue is as simple as it is effective: Anything for a smile. The key to the success of Coolblue all leads back to their special corporate culture which is based on four core values: headstrong, friends, flexibility, and a go-for-it mentality. A good example of putting these values in action is the trendsetting CoolblueDelivers white good service introduced in 2018. This service provides customers with optional delivery time slots, so they do not have to wait at home all day for their order to be delivered, but instead can choose whenever suits them best. Upon arrival, Coolblue’s delivery Employees lift heavy white goods (up to the 4th floor), install these appliances, and make sure they work correctly. If requested, they can also take the old white goods back with them for recycling. All of this comes at no cost to the customer. This clear focus on service has helped Coolblue differentiate themselves from competitors such as Amazon and bol.com. Going forward, Coolblue hopes to expand their product roster, make their website multilingual to serve new markets, open more physical stores, and introduce new services.