We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Costa Crociere


Company: Carnival Corporation & Plc

Brand value: US$1,591 million

Change since 2018: -15%

Headquarter city: Genoa

Category: Cruises

Year formed: 1854

Costa Crociere operates 15 cruise ships providing holidays in the Mediterranean, Northern Europe, the Caribbean, the Indian Ocean, the Middle East, South East Asia and South America. It is the only international cruise line operating under an Italian flag, and as one of the oldest cruise brands in the market, it is well known at home and abroad. Communications focus on the on-board experience, particularly dining and entertainment, in a light-hearted way. Chef Barbieri from TV’s Masterchef features in ads, and singer Shakira and actress Penelope Cruz have helped promote on-board entertainment in the “Benvenuto alla Felicita” (Welcome to Happiness) campaign, which has been running since 2016. Costa Crociere is part of Carnival Corporation.