Crédit Mutuel – in 2020 #42 (-3)
Parent Company: Crédit Mutuel CM11 Group
Brand Value 2020: $1,004m (US$)
Change from 2019: -3%
Headquarter City: Paris
Year Formed: 1882
Crédit Mutuel is a retail bank that seeks to set itself apart from the competition through its commitment to doing good for society. It works on a cooperative model, which means it belongs to its customers, or “sociétaires.” One of its main priorities is customer relations and the brand provides a high-quality service through advisors, who are increasingly available thanks to today’s digital tools, and a national network of 3,100 points of sale. Crédit Mutuel’s tagline is “A bank that belongs to its customers, that changes everything” (une banque qui appartient à ses clients, ça change tout). This emphasizes the cooperative structure of the business as well as its focus on solidarity, responsibility, equality, closeness and transparency.