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Crown Royal

Crown Royal

Parent Company: Diageo

Brand Value: $1,157 million

Headquarter City: Toronto

YoY Change: -8%

Industry: Alcohol

Year Formed: 1939

With probably the most dramatic origin story of a top Canadian brand, Crown Royal was created to commemorate the arrival of King George VI and Queen Elizabeth when they became the first reigning monarchs to visit Canada. According to legend, after trying more than 600 blends, distiller Seagrams bottled its smooth product in a cut-glass decanter with its iconic purple bag and delivered ten cases of the whisky to the royal train. Today, Crown Royal is still distilled on the shores of Lake Winnipeg from overwhelmingly Canadian-sourced ingredients. It is also easily the most popular Canadian whiskey in the world.

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