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CVS

CVS

Company: CVS Health Corp.

Brand Value: $9,109 Million

Headquarters: Woonsocket, RI

Category: Retail

Year formed: 1963

CVS (the name was originally an acronym for “Consumer Value Store”) is the largest retail pharmacy chain in the United States by number of locations. Like many pharmacies in the United States, CVS sells not merely prescription medicines, but a wide variety of other items, including food, beverages, greeting cards, photo finishing services, and health and beauty products. The company operates 9,700 retail locations in 49 states, the District of Columbia, Puerto Rico, and Brazil. It also has 1,100+ walk-in Minute Clinics, which offer basic health services. Although it is similar to rivals Duane Reade and Walgreens in approach and product selection, CVS tries to set its brand apart by a greater dedication to health. This was most recently apparent in switching its tagline to “Health Is Everything.” Its commitment to this idea was embodied through its well-publicized decision to stop selling tobacco products, a move that cost it $2 billion in profits, but enabled the brand to live its Brand Purpose.  

 

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