Parent Company: Dai-ichi Life Holdings, Inc.
Brand value: $998 million
Headquarter city: Tokyo, Japan
Year formed: 1902
Dai-ichi Life was established in 1902 as Japan's first mutual company and life insurance broker. The inclusion of "Daiichi" in the company’s name refers to its first-in-Japan accomplishments. In 2010, the company reorganized itself from a mutual company into a stock company. Today, the company is the country’s second-largest private insurance and is further bolstered by close business partnerships with institutions including Mizuho Financial Group and Aflac. Because of its very large asset holdings, Dai-ichi Life’s investment decisions are often covered in the business press. At core, however, the company remains committed to its philosophy of “Customer first - By your side, for life.” In Japan, the brand has recently sought to diversify its product offerings, including a new plan that ties discounted rates to medical checkups. In popular culture the brand is perhaps best known for its official sponsorships of Tokyo Disneyland, Tokyo DisneySea, and Disney on Ice. Disney characters have featured in the brand’s advertisements and promotional materials since 1986, and the brand’s Disney collectible items are beloved by customers nationwide. The company is listed on the Tokyo Stock Exchange.