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Delta

Delta

Company: Delta Air Lines Inc.

Brand Value: $10,557 Million

 Headquarters: Atlanta, GA

Category: Airlines

Year formed: 1924

Delta tops the airline industry in the United States in Brand Value in 2018, but it has long won esteem as an admired company. Its name is a reference to the Mississippi Delta, and its southern roots have inspired a culture of hospitality that sets it apart in an otherwise lightly differentiated category. It is known for its belief that happier employees make happier customers. The brand is one of the few U.S. airlines that currently offers free food in economy class on domestic flights. It has also employed data extensively, including tracking people via heart monitors to identify and understand stress points in the flying experience. Currently, Delta operates 334 destinations in 62 countries on 6 continents, carrying more than 180 million passengers per year. It is also the most profitable airline in the United States, reporting a 19 percent profit margin in Q2 2017.

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