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Delta

Delta

Company: Delta Air Lines, Inc.

Brand Value: $10,733 Million

Headquarters: Atlanta, GA

Year on Year Change: 0%

Category: Travel Services

Year Formed: 1924

Formed in 1924, Delta traces its roots to the Mississippi Delta, where it was launched as a crop-dusting service. Today, its southern roots have inspired a culture of hospitality that sets it apart in an otherwise lightly differentiated category. It is known for its belief that happier employees make happier customers. Delta has also leveraged data extensively, including tracking people via heart monitors to identify and understand stress points in the flying experience. Delta flies to 304 destinations in 52 countries on six continents and carries 180 million passengers per year.

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