Parent Company: Desjardins Group
Brand Value: $2,513 million
Headquarter City: Lévis
YoY Change: -10%
Year Formed: 1900
Desjardins is one of North America’s leading cooperative financial networks, offering personal and business services, wealth management, and life and health insurance. Its history dates to 1900, when Alphonse Desjardins founded the first “caisse populaire,” or credit union, in Lévis. Essentially an innovation intended to bring down ruinous interest rates and promote penny savings, caisses populaires embrace the concepts of membership and profit sharing. The brand has steadily expanded over the century, mostly in Ontario and Quebec—and is known for its excellent service and credit ratings. Desjardins also engages in various corporate social responsibility activities, including supporting the Desjardins Foundation, which was established in 1970 to contribute to the academic success of young people.